In this guide, we’ll go through finding the publishing tool, the features, and how to use them on a classic Facebook page and the Meta Business Suite.
Where To Find Facebook Publishing Tools on the Facebook Classic Page
You can access the publishing tools on the Facebook classic page through the page’s menu. In these steps, you’ll find the Facebook publishing tools.
Where To Find Facebook Publishing Tools on Meta Business Suite
If you’re using Facebook’s New Page Experience, you won’t be able to use publishing tools as you’d ordinarily do from the classic page. You’d need to log into the Meta Business Suite.
Features of Facebook Publishing Tools
Facebook’s publishing tools control your posts in scheduling, managing, and posting. The publishing tools allow you to integrate with Instagram, the other app of Meta, and you can schedule and publish posts on Instagram as you do on Facebook. The publishing tools apply to both posts and stories on Facebook or Instagram. The full features of Facebook’s publishing tools are discussed in the following.
Scheduling Posts and Stories
With Facebook’s publishing tools, you can schedule posts and stories when it’s the right time to be seen by your target audience. The tool also lets you see a list of all scheduled posts and stories you have for your business page.
Archiving Posts and Stories
You can archive posts with the tools, and you can also see all stories and archive posts you’ve shared on your page.
Expiring Posts
A notable feature of Facebook’s publishing tools is setting an expiry date on your posts. Once such posts become expired, they cease to appear on News Feed.
Drafts
Facebook’s publishing tools have a drafts section where you can save posts you’ve not finished working on or just want to keep for later. You can go to your drafts and schedule the post to publish at any time.
Creating A/B Tests of Facebook Posts
This feature is available for the Meta Business Suite, and it helps give you insights into your marketing experiments on Facebook. You’ll see which of your posts resonates better with your audience before publishing.
How To Use Facebook Publishing Tools To Create and Schedule Posts
The features of using Facebook publishing tools might seem like a lot, but the most important is how to create and publish posts. Without posts created, the other features are basically without function. You can create and schedule a post in these simple steps with the publishing tools: The drop-down menu gives another option to save the post as a draft. In addition to these, you can send the same post to Instagram, add your location if it’d help with visibility, and use hashtags to reach a wider audience.
Conclusion
With this guide, you can now find Facebook’s publishing tools easily and use them to manage your posts. If you’re using the Meta Business Suite, you’ll have access to more features in analytics for your posts.
